Products InTouch Sales Portal InTouch Communications
InTouch Communication Server
The Intouch Communications Server uses the power of automated communications to keep the sales process synchronized once you have used the InTouch Sales Tracker to get your leads into the system.Get Web Leads Directly into the Sales Process
Do your high priority web leads get handled right away? Web leads will go cold if they are received into an email account that is only checked once a week.
Update your website so that the leads go directly into the InTouch Sales Tracker and make leads available instantly to sales staff so that you can make calls right away (see Sales Dashboard below)
As long as you can easily make modifications to your website, your webmaster can create a form in a couple of hours to post information to the InTouch Sales Tracker. The basic SDK provided by InTouch will allow you get up and running in no time.
Imagine being able to call a web lead within 15 minutes of expressing their interest in the club on your website!
This feature should be combined with the automated welcome emails to provide feedback to the prospect and make sure that he visits key areas of your website.
Text Message (SMS) Reminders for Sales Appointments
Increase attendance for club tours by having the InTouch Communications Server1 send text message (SMS) alerts to prospects within 24 hours of their appointment; these reminders can increase club tour attendance up to 5%. Based on your conversion ration, how many additional members would this bring to your club?
Your sales people should be on the phone booking appointments and then handling club tours. Automated text messges not only remind leads of their upcoming appointment but it also provides an easy way for the lead to look up their appointment time.
For leads that don't have a mobile device your front desk staff can still make confirmation calls systematically and track this in the InTouch Sales Tracker.
Manage Your Pipeline with Yesterday's Sales Report
| A club is a hectic place where it can be hard to stay on top of sales with all the interruptions and activities of a club. The InTouch Communications Server will send yesterday's sales report to the manager's daily to enable them to stay on top of sales.
Keep the manager's informed of the number of new leads from yesterday and whether all those leads have been contacted. Show the key ratios of tours booked / calls as well as sales / tours to see if problems are developing in the sales pipeline. Here is what the report would look like on a manager's smart phone. |
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Keep Prospects Aware of Your Club
The key to consistent sales is to keep your club's name present in the mind of all prospects; stay InTouch with leads by taking advantage of every touch point. With the InTouch Communication Server you can send emails to leads depending on their age and progression through the sales process. The golden rule is that persistence is critical to making sales.
The emails for the InTouch Communication Server can be sent based on the age of a lead and whether the lead is active, lost, or won:
- Each email is sent in text and HTML so that the prospect sees the richest email possible in his email client (Gmail, Outlook, etc).
- Each email will easily allow the prospect to opt out of receiving future emails
- Each email can have a completely different message, i.e. lost prospect emails can send free passes, etc.
| Lead status | Lead age |
| Active | 1, 3, 7, 14, and 30 |
| Lost | 2, 7. 14. and 30 |
In addition to the emails to active and lost leads we can send a welcome email to a new member with all information that they need to get started in your club.
Sample Email
Here is a sample text email that can be sent to a lead on day 1. Text emails can be viewed in any email client.
Sample HTML email
Here is a sample HTML email for the same message that more sophisticated email clients can display:
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1 SMS Appointment Reminders are available for an additional fee.
